I serve as the Director of Marketing at Falcon Wealth Planning, where I support our Chief Marketing Officer in executing the firm’s strategic marketing vision and driving measurable growth across all channels.
My role focuses on turning strategy into execution. I lead the development of integrated campaigns across digital platforms, website optimization, content marketing, email automation, brand positioning, and performance analytics. I am passionate about building scalable systems that not only generate leads, but also strengthen trust and long term relationships with the families and business owners we serve.
With a background in full funnel marketing and over five years of experience in brand development and digital growth, I specialize in simplifying complex services into clear and compelling messaging. My approach blends creativity with data, ensuring every initiative is intentional, measurable, and aligned with Falcon’s mission.
I hold a bachelor’s degree in Marketing from Cal Poly Pomona and bring a systems driven mindset to everything I build. For me, marketing is not just about visibility. It is about clarity, consistency, and creating meaningful impact.
Outside of work, I am passionate about fitness, discipline, and continuous personal growth. Those values directly influence the way I lead and execute professionally.
