20+ year CFP®
Bestseller
5/5 stars
Many people, even high earners, struggle to translate their income into lasting wealth. They lack the time, aptitude, or passion to manage their portfolios effectively, often leaving money on the table or falling into avoidable tax traps.
The traditional financial services industry often operates on a “one and done” transactional model, prioritizing commissions over long-term client relationships. Gabriel Shahin faced these industry shortcomings and realized something had to change.
“You don’t have to be born rich. You just need to understand the principles the wealthy apply to money.”
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Master the strategies and insights that differentiate the truly wealthy,
empowering you to make money work for you.
Understand your deepest financial motivations to fuel disciplined saving and strategic planning, making money a tool for your passions and legacy.
Learn to control your money emotions (fear, greed, shame, guilt) and develop the discipline to consistently save, invest, and track every dollar for optimal wealth accumulation.
Discover the critical differences between commission-based, fee-based, and fee-only advisors, ensuring you work with a true fiduciary whose loyalty is solely to your financial best interest.
Navigate complex decisions like Social Security benefits, healthcare gaps, and RMDs, ensuring your lifestyle is maintained or enhanced without falling into common tax traps.
Understand how the smart rich diversify their portfolios beyond traditional stocks—into real estate, gold, and even art—to protect and grow wealth. Learn how to leverage debt strategically for investment and growth.
Learn how to properly structure your business, maximize tax write-offs, strategically pay yourself, and diversify your ventures to ensure long-term stability and growth.
Decode complex tax laws, leverage deductions, understand capital gains, and utilize powerful tools like Roth conversions and charitable trusts to significantly reduce your tax burden, both now and for future generations.
Embrace calculated risk as a pathway to greater returns, moving beyond fear to make informed investment decisions that accelerate your financial freedom.
Implement sophisticated estate planning tools—from living trusts to dynasty trusts—to protect your assets, avoid probate, and ensure your wealth is distributed exactly as you intend, supporting loved ones and philanthropic causes for generations.
If you’re looking for an easy to understand, common sense and unconvoluted approach to investing, building wealth and securing that wealth…you should check out this book! With great satisfaction, I have personally followed Gabriel Shahin’s advice for the last 15 years…I strongly suggest you pick-up a copy of this book. It gives you the tools and knowledge necessary to succeed.
— Georg H.
I picked it up thinking it would be just another financial book, but I was surprised. Gabriel Shahin doesn’t sugarcoat anything. His words challenged many of my old beliefs about money and honestly made me uncomfortable in a good way. I felt like I had an outspoken mentor who really wants you to do better. It’s not just about wealth building tips, it’s about changing your mindset. I ended it feeling more alert, more empowered, and ready to take action.
— Jaime V.
If you’re looking to learn how to make your money work for you, then this is the book for you. It is chock-full of great tops that you can implement right away to help you grow your wealth so you can create generational wealth for your loved ones. This book is easy to follow so you won’t feel like you have to stop and look up information just to gain an understanding of what the author is explaining. You’ll feel more confident around your finances when you finish reading it.
— Chelsey M.
This book not only talks about money, but it made me think differently about why I want it, and not only that. Gabriel Shahin cuts through the noise with clarity, honesty and real expertise. It’s not so much about flashy deception as it is about creating wealth with intention and strategy. In a world full of sales pitches, his people-centered vision for himself. I left feeling better briefed, empowered and, most importantly, focused on my own “why”.
— Norman X.
Your step-by-step guide to financial clarity and power.
Explore fundamental financial principles, identify common problems (lack of clients, cash flow issues), and lay the foundation for explosive growth by defining your "why" and addressing the emotions of money.
Learn how the rich differentiate themselves, find the right markets for investment, and charge (or value) what their efforts are truly worth, using the Unbeatable Value Equation to generate immense financial returns.
Apply what you've learned to real-world scenarios in investing, business ownership, and advanced planning. Master techniques like the "Trim & Stack Hack" for profit maximization, and enhance your financial position with strategic bonuses and guarantees in your own life decisions (e.g., insurance, debt management).
Gabriel Shahin, founder of Falcon Wealth Planning, brings over two decades of financial expertise to help individuals and families build lasting wealth. From achieving homeownership at just 20 years old to turning $3 into $90 per share through strategic investing, Gabriel’s approach combines deep market knowledge with genuine care for his clients.
With a top 1% ranking at every position he’s held and over $1 billion n assets under management, Gabriel has helped more than 100,000 individuals transform their financial futures. His client-first, relationship-based approach stands in stark contrast to the traditional model of the financial services industry.
Imagine the clarity and confidence of truly understanding how money works for you, not against you
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We are unable to cancel orders, offer refunds or process returns at this time. We apologize for any inconvenience this may cause! If you have any questions regarding book orders or Falcon Wealth Planning, please feel free to email us at info@falconwp.com.
Gabriel Shahin’s results are not typical and are not a guarantee of your success. Gabriel is an experienced financial planner and business owner, and your results will vary depending on education, effort, application, experience, and background. We cannot guarantee that you will make money or that you will be successful if you employ the business strategies specifically or generally. Consequently, your results may significantly vary from theirs. We do not give investment, tax, or other professional advice. Specific transactions and experiences are mentioned for informational purposes only.
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