Award Winning Registered Investment Advisor*

Award Winning Registered Investment Advisor*






FEE-ONLY FIDUCIARY EQUITY PLANNING

Equity Compensation Planning for Stock Options, RSUs & Employee Equity

Coordinate your RSUs, stock options, pre-IPO equity and concentrated company stock with your tax strategy, investment portfolio and long-term financial plan.

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What Is Equity Compensation Planning?

What is Equity Compensation Planning?

Equity compensation planning is the process of managing stock options, RSUs, and other company equity to help minimize taxes, reduce concentration risk, and align vesting events with your broader financial goals. It typically involves decisions around when to exercise, hold, sell, or diversify company stock — timed around tax brackets, liquidity needs, and vesting schedules.

What Equity Compensation May Include

Companies we help employees navigate

Equity Compensation Planning by Company & Equity Type

Equity awards vary by employer, plan documents and liquidity status. Explore planning considerations for employees and executives at public companies, private companies and pre-IPO startups.

Falcon Wealth Planning is an independent investment advisor and is not affiliated with, sponsored by, or endorsed by Tesla, SpaceX, Costco, OpenAI, Anthropic, Micron, SanDisk, or Western Digital

Public company stock

Costco, Micron, SanDisk, Western Digital, Tesla and beyond

RSUs, ISOs, NSOs and ESPPs each carry their own tax timing and concentration risk. We plan around your specific vesting schedule.

Private & pre-IPO equity

SpaceX, OpenAI, Anthropic and other private companies

Illiquid equity brings its own set of decisions, often with tighter windows than public stock.

Anthropic

Costco

Micron

OpenAI

SanDisk / Western Digital

Companies we help employees navigate

Click your company for what to plan for

Public

Tesla

Public RSUs and ESPP shares vest into a volatile, high-beta stock — timing and concentration both matter.

Private / pre-IPO

SpaceX

Pre-IPO equity with periodic company-run tender offers — your main path to liquidity before an IPO.

Public

Costco

Long-tenured employees often hold large RSU balances built up over years.

Private / pre-IPO

OpenAI

PPUs / profit units and private equity structures with unique tax treatment and liquidity timing.

Public

Micron

Semiconductor cyclicality makes MU concentration and vest-timing decisions especially consequential.

Private / pre-IPO

Anthropic

Private-company equity with tender-offer liquidity and evolving valuations.

Public

SanDisk / Western Digital

RSUs and ESPP across a storage-industry employer with its own vesting cadence.

Public company stock

Costco, Micron, SanDisk, Western Digital, Tesla and beyond

RSUs, ISOs, NSOs and ESPPs each carry their own tax timing and concentration risk. We plan around your specific vesting schedule.

Private & pre-IPO equity

SpaceX, OpenAI, Anthropic and other private companies

Illiquid equity brings its own set of decisions, often with tighter windows than public stock.

Free equity planning tools

Equity Compensation Calculators for Stock Options, RSUs and Concentrated Stock

Estimate potential taxes, exercise costs and concentration risk before making an equity decision. These educational tools provide a starting point; personalized planning should incorporate your complete tax and financial situation.

These tools provide a starting point; personalized planning should incorporate your complete tax and financial situation

Concentration Risk Analyzer

How much of your net worth rides on one stock?

Critical Mass Simulator

How much is "enough"? Project potential paths to work-optional.

ISO Exercise Calculator

Estimate exercise cost and AMT exposure before you exercise.

RSU Tax Calculator

See withholding vs. what you may actually owe at vest.

Tender Offer Simulator

Model selling some, all, or none in a liquidity event.

See all equity tools

The full toolkit in one place.

Why fee-only matters here

Why Equity Holders Choose a Fee-Only Fiduciary

01

No commissions on transactions

Our compensation does not depend on whether you exercise, sell, hold or diversify.

02

Advice coordinated across your financial life

Evaluate company equity alongside taxes, investments, estate planning and liquidity needs.

03

A Fiduciary Standard

Recommendations are made with your interests and complete financial picture in mind.

Frequently Asked Equity Compensation Questions

What type of advisor helps with stock options and RSUs?

A financial advisor experienced in equity compensation can coordinate stock-option exercises, RSU sales, estimated taxes, diversification and long-term investment planning.

When should I exercise incentive stock options?

The timing depends on exercise cost, AMT exposure, expiration dates, company outlook, concentration risk and liquidity. The lowest immediate tax bill is not always the best overall decision.

How are RSUs taxed?

RSUs are generally taxed as ordinary income when they vest. Selling the shares later may produce a capital gain or loss based on the change in value after vesting.

How should I plan around pre-IPO stock?

Pre-IPO planning may include exercise timing, 83(b) elections, AMT projections, tender offers, liquidity needs and the risk of holding illiquid private-company shares.

How much company stock is too much?

There is no universal percentage. The appropriate level depends on net worth, income, risk tolerance, tax consequences and how closely employment is already tied to the company.

Can an advisor help reduce taxes on equity compensation?

An advisor can model timing and coordination strategies, but outcomes depend on the award, tax rules and personal circumstances. Equity decisions should be coordinated with a qualified tax professional.

Talk to a fiduciary about your equity

A 30-minute conversation. No cost, no obligation. We'll look at your vesting schedule, tax exposure, and concentration — and discuss key considerations for your situation.