Award Winning Registered Investment Advisor*

Award Winning Registered Investment Advisor*

Falcon Wealth Planning · Fee-Only Fiduciary Advice

Planning Made Simple.

Fee-only. Fiduciary. No products to sell, no commissions to earn — just a CFP® team working for one client: You.

Financial planning shouldn’t feel like a second job. We cut through the noise, build a plan built for how you actually live, and keep it simple enough that you’ll actually follow it — at every stage of life.

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– CLIENT VOICES

Highly Rated Planning.
Because You Come First.

4.9   ★★★★★   300+ Google reviews
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Stacy Heinsen profile picture
Stacy Heinsen
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We reached out to Falcon Wealth Planning with general questions about our existing 401k and retirement planning. Sam was extremely helpful regarding our inquiries and pointed us in the direction that would best suit our needs.
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Jonathan Miller profile picture
Jonathan Miller
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Great to work with
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Alexander Gonzalez profile picture
Alexander Gonzalez
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Very helpful
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Paula Grace profile picture
Paula Grace
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I was quickly connected with financial analyst, Jake, who was very informative and helpful. Will be returning to Falcon Wealth in the future.
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Laura Alfani profile picture
Laura Alfani
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I spoke with Sam today seeking guidance to support our next steps in building a foundation in our long term financial planning. Sam provided honest guidance, suggesting we continue to work through the Dave Ramsey baby steps. I didn't feel pressured to spend funds and was reassured in our work towards next steps.
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Nick Avolio profile picture
Nick Avolio
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Jason was extremely informative and helpful. He answered all of my questions and helped point me in the right direction with everything I needed. I greatly appreciated his honesty and genuine care for my best interest.
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Pankaja Indurkar profile picture
Pankaja Indurkar
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Sam was very good in explaining us all the financial questions we had. He guided us with some excellent suggestions and recommendations for investment. Thank you!
Our Promise

Planning Made Simple™

Reach your financial goals with personalized and transparent fiduciary advice.

By Gabriel Shahin, CFP®

How the Rich Get Richer

Your ultimate guide to building wealth.

#1 Amazon Best Seller in 13 Categories!

*“Amazon Best Seller” and category rankings are based on Amazon.com sales data as of September 3, 2025. Rankings reflect book sales within specific Amazon categories listed above. These rankings do not represent investment performance, advisory services, or client results, and should not be construed as an endorsement of Falcon Wealth Planning or its financial planning services.

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Our Philosophy

Raise Your Expectations

Falcon Wealth Planning specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life’s transitions. Falcon Wealth is a NAPFA-Registered Financial Firm and are CERTIFIED FINANCIAL PLANNER™ Professionals who help clients across the country.

About Falcon Wealth Planning

Most people do not know what to do with their money. They don’t want to make risky decisions, pay high fees, or invest in products that are not tax beneficial. The financial planning industry doesn’t make it easy. It is fraught with distrust and far too often clients are sold products and services by brokers trying to land a sale.

Falcon Wealth Planning is different.

We don’t try to sell you anything or charge hidden fees.

TRUST. TRANSPARENCY.

These values are integral to providing comprehensive services to help you achieve your goals. They are values we live by here at Falcon Wealth Planning. With more than 30 years of experience, we dedicate our services to prepare creative solutions tailored specifically to you.

What We Do

Your Complete Wealth
Management Solution

Investment Planning

Invest with intention. Grow with guidance. Your money deserves more than the market average.

Financial Planning

Your life isn’t templated. Your plan shouldn’t be either. Every detail is built for you.

Tax
Planning

Minimize the mess. Maximize your money. Multiply your peace of mind.

Retirement Planning

Most people don’t retire too late. They retire too uncertain.

Estate
Planning

Family-first. Future-focused. Fully prepared. We plan so your story transfers.

Where We Serve

Office Locations

Nationwide coverage, local expertise. Whether you’re across town or across the country, our advisors are ready to serve you.

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PHYSICAL OFFICES
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Nationwide

FEE-ONLY FIDUCIARY COVERAGE
 
Arizona
Gilbert
1166 E Warner Rd., Suite 101-F, Gilbert, AZ 85296
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California
Inland Empire (Ontario)
3400 Inland Empire Blvd. Ste. 100, Ontario, CA 91764
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Orange County (Irvine)
2030 Main St, 13th Floor, Irvine, CA 92614
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San Jose
2570 N. First St, Suite 200, San Jose, CA 95131
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Sacramento
428 J Street, 4th Flr, Sacramento, CA 95814
Santa Barbara
414 Olive Street, Santa Barbara, CA 93117
San Diego
600 West Broadway, Suite 700, San Diego, CA 92101
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Monterey
288 Pearl Street, Monterey, CA 93940
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Pasadena
301 North Lake Ave, Suite 600, Pasadena, CA 91101
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Santa Rosa
427 Mendocino Ave., Ste 100 Unit 130, Santa Rosa, CA 95401
Temecula
41593 Winchester Rd, Temecula, CA 92590
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Palm Desert
74-710 CA-111, Suite 102, Palm Desert, CA 92260
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San Francisco
One Sansome Street, Suite 3500, San Francisco, CA 94104
Westlake Village | Thousand Oaks
2829 Townsgate Rd., Westlake Village / Thousand Oaks, CA 91361
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Los Angeles (Sepulveda)
500 S Sepulveda Blvd., Ste 400, Los Angeles, CA 90049
Los Angeles (Grand Ave)
355 S. Grand Ave., Ste 2450, Los Angeles, CA 90071
Colorado
Denver
1800 Wazee St., Suite 300, Denver, CO 80202
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Nevada
Las Vegas
5940 South Rainbow Boulevard, Las Vegas, NV 89118
Reno
1 East Liberty Street, Suite 600, Reno, NV 89501
New Mexico
Albuquerque
8206 Louisiana Blvd. NE, Ste A, Albuquerque, NM 87113
Oregon
Bend
1001 SW Disk Dr Ste 250, Bend, OR 97702
Eugene
590 Pearl St., Ste 300, Eugene, OR 97401
Portland
1155 SW Morrison St, Portland, OR 97205
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Washington
Seattle
1700 7th Avenue, Seattle, WA 98101
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Olympia
950 Broadway Suite M100, Tacoma, WA 98402
Illinois
Chicago (Oakbrook Terrace)
1 Trans Am Plaza Dr., Ste 200, Oakbrook Terrace, IL 60181
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Indiana
West Lafayette
101 Foundry Drive, Ste 1200, West Lafayette, IN 47906
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Michigan
Ann Arbor
455 E. Eisenhower Pkwy, Ste 300, Ann Arbor, MI 48108
Troy
755 W. Big Beaver Rd., Ste 2020, Troy, MI 48084
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Minnesota
Edina
4951 W 77th Street, Edina, MN 55435
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St. Paul
428 Minnesota Street, St. Paul, MN 55101
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Missouri
St. Louis
6 Cardinal Way, Suite 900, St. Louis, MO 63102
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Wisconsin
Madison
2921 Landmark Place, Ste 215, Madison, WI 53713
Madison West
525 Junction Road Ste 6500, Madison, WI 53717
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Milwaukee - Racine
313 N. Plankinton Ave., Ste 207, Milwaukee, WI 53203
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Eau Claire
131 S Barstow St Suite 202, Eau Claire, WI 54701
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Massachusetts
Boston
24 School Street, Boston, MA 02108
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New Jersey
Short Hills
1200 Morris Turnpike Ste. 3005, Short Hills, NJ 07078
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New York
New York
521 5th Ave 17th Floor, New York, NY 10175
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Pennsylvania
Newtown Square
50 South 16th Street Suite 1700, Philadelphia, PA 19102
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Florida
Miami Beach
117 NE 1st Avenue, 9th Floor, Miami, FL 33132
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The Villages
4076 E. SR 44, Wildwood, FL 34785
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Maryland
Bethesda
909 Rose Avenue, North Bethesda, MD 20852
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Oklahoma
Oklahoma City
3030 NW Expressway, Suite 300, Oklahoma City, OK 73112
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South Carolina
North Charleston
4900 O'Hear Ave., Ste 100 #5115, North Charleston, SC 29405
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Tennessee
Nashville
159 4th Avenue North, Ste 100, Nashville, TN 37219
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Virginia
Arlington
2300 Wilson Blvd., Ste 700, Arlington, VA 22201
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Texas
Austin
600 Congress Ave, Austin, TX 78701
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Dallas
3838 Oak Lawn Avenue, Suite 1000, Dallas, TX 75219
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Common Questions

Frequently Asked Questions

Falcon is an unpretentious wealth management firm, with a heavy focus on tax planning, serving everyday Americans. Whereas most other financial advisory firms’ first response to every tax question you have is: “Consult with your tax professional,” our first and ongoing investment planning action plan is centered around your tax situation. Reducing your taxes is one of our top priorities.

We provide retirement planning, investment management, tax planning, financial planning and estate planning services.

Our financial planners are CFP® certified or working towards certification. Falcon Wealth Planning is registered as an investment advisor with the SEC and specializes in comprehensive tax planning. We are a fee-only investment advisory, which makes us a “true” fiduciary because we are not selling products or paid by commission.

We are purely fee-only. We are an independent RIA, meaning we do not get paid from any third parties or brokerage dealers, but directly from the client — either through asset-based fees, hourly, or depending on the project. Please contact us to learn more about our minimums.

These decisions are based on our investment committee, comprised of over 100 years of combined experience, in quarterly meetings where we go over our current holdings, allocation, and potential new options.

Those who need financial help. Our main focus is tax planning, so we benefit many small to large business owners. We also help those who are nearing and planning for retirement. We can help anyone who has an interest in increasing their wealth or maintaining their lifestyle.

Ready to raise your expectations for what financial planning can be?